Dave Silverbrand’s Big Story
Can the North Coast laugh at itself? Or are we all up our own tree?
Six years ago, Dave Silverbrand was the news director, anchor and star reporter on the TV station with Humboldt County’s largest TV news staff. They generated 22 hours of local news a week---news at 6 a.m., news at 5 p.m., news at 6 and 6:30 and 11 pm, on KVIQ (Channel 6.) The Ackerley Group, owner of Channel 6, poured a million dollars into staff and equipment. Even when they lured away the anchor of rival KAEF (Channel 23,) Silverbrand remained the genial face of Channel 6 news, second in the ratings to KIEM (Channel 3.)
Then it was over. Ackerley sold out to the broadcasting behemoth, Clear Channel Communications (which reportedly was most interested in Ackerley’s billboard business). As a result of the sale, the Channel 6 local newscasts were closed down completely.
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A different version of this story appears this week in the North Coast Journal.
1 week ago
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