Wednesday--oops Thursday--Book Review: Death Sentences

"Words can be like notes, like expressions of the soul," Don Watson writes. "They can make our hair stand up, they can lift our understanding to a higher plane, make us see things differently. They can inspire love and hope. You can see it happen before your eyes. Words can create a magic halo."

But before closure can be achieved on such product, robust parameters of total quality and competitive international best practices are key self-management and self-marketing requirements, in order to leverage vibrant pre-empowering emotional communication nodes and re-purpose functional deployment as a strategic initiative committed to an enhanced content provider environment. A personal mission statement sometimes helps.

MORE on DEATH SENTENCES: How Cliches, Weasel Words, and Management-Speak are Strangling Public Language, a book by Don Watson.