What's Bigger Than Break-Ups, X-Men and Da Vinci Codes?
The Climate Crisis.
Al Gore's movie about it, "An Inconvenient Truth," moved into 77 cinemas this weekend. Despite this miniscule number of screens, it broke into the top ten in total box office. And it's per theatre take was higher than that for the top movie of the weekend, "The Break-Up," with Jennifer Aniston. That means simply that people are going to see it, in astonishing numbers.
This may be it--the moment when the Climate Crisis breaks into the mainstream consciousness as a crucial concern, demanding action to save the future. Gore persistently positions it as not a political issue, but a moral issue. That's just right. It's what I've been hoping for and writing about for a long time.
Howdy Doodle
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